How Social Media can Change Your Business?

If you go back to the 90s, Internet hype got way ahead of the reality. But 15 years later has already had a far more profound impact in the world than ever the dreamers ever thought it would. With social media, we've already seen how enormously popular it is, and how quickly it's changing the world. Teenagers don't like to talk on the phone anymore; they don't like to watch TV or read newspapers or magazines anymore; they don't even like to communicate via email. Instead, they like instant messaging, texting, and Facebook. The short-term pursuit of the commercial opportunity this represents is giving rise to unrealistic expectations in terms of immediate returns.