segunda-feira, 11 de janeiro de 2010

7 Habits of shelf sawy marketing

Daren Marshall, The Coca Cola Company.

Balance. Balance brand love & brand value in all we do. Priorization. Priorize growth & investment opportunities. Portfolio. Increase discipline to portfolio choices. Segmentation. Build segmentation capability for strategy & execution. Interruption. Create retail brand experiences... In and beyond the beverage aisle.

Occasions. Provide a compelling reason when & why out brands should be consumed.

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