segunda-feira, 11 de janeiro de 2010
Social Media: a viable, long-term marketing or business buiding opportunity?
Three hundred million Facebook users after five years, 50 million Twitter users after two years... Where to begin? Companies haven't really figured out how to use these platforms effectively yet, but they will. Attention can be monetized - and these platforms are getting a huge amount of attention. The Social Graph has the potential to be an extremely powerful marketing tool. Since the dawn of time, the most persuasive marketing message has been a friend's recomendation. If companies figure out a way to harness that without freaking people out, the results will be awe-inspiring.