To Recast Retail, focus on adaptability - 2

One thing is to be more focused on our consumers, which means technology investments. We've spent more money in technology in the last 18 months than we did in the preceding 10 years. We've also focused in adaptability. We saw the recession earlier than a lot of people, and we started working on our cost structure immediately. We're the low-cost supplier and we have to keep our costs down. As an industry, we did not respond quickly enough to the events of 2008.the industry may not yet have responded to the sacle of those events, or the way they have reshaped the landscape. We still have too much retail space. It may take five or 10 years to get back to where we were.