Tectonic Shifts

Anytime you have tectonic shifts like this, you're going to have a lot of new winners... And a lot of shakeout. In the 90s, it would have seemed inconceivable that companies like Viacom and Time Warner would be shrinking while staring up at a giant company called Google that is worth more than most of the rest of the media industry put together. But that's creative destruction at work. And as social media really gets cranking, this evolution is likely to continue.